INTRODUCTION
Kiglo is a small digital studio focused on building web products for small businesses with little or no online presence. Its services combine visual identity, web design, and development to deliver clear, functional digital solutions tailored to each client's needs.
OBJECTIVES
The goal of the project was to create a clear and structured digital platform that would effectively present the brand's services while facilitating direct contact with potential clients.
- Establish a coherent and professional online presence.
- Communicate services in a clear and organized way.
- Define a content hierarchy that enhances usability.
- Implement an accessible and visible contact channel.
MY ROLE
My involvement covered the full scope of the project, from building the visual identity to designing, structuring the content, and developing the website. The focus was to maintain consistency between strategy, user experience, and technical execution, ensuring a functional final product aligned with the defined objectives.
WIREFRAMING
The wireframing stage was essential to define the site structure and organize the content hierarchy before moving into visual design. This phase helped validate the layout, key messaging, and call-to-action placement. Once the structure was approved, the project moved into visual development and final implementation.
VISUAL DESIGN
The color and typography system was developed in alignment with the brand identity, prioritizing clarity and readability. High-contrast elements were reserved for key interaction areas such as buttons and calls to action. Subtle animations were introduced to add dynamism without compromising clarity or user experience. The project concluded with the deployment of a fully functional website, aligned with the defined identity and structured to clearly communicate the brand's value proposition.
See the project live
Visit Kiglo website