WEB DESIGN

Web design combines strategy, usability and aesthetics to create digital experiences that meet business goals and connect with users. I follow a structured process from project definition and market research through wireframing, visual design, client review and, finally, development and launch. Each phase is designed to ensure consistency, clarity and a result aligned with the project's needs.

MY PROCESS

BRIEF AND OBJECTIVES

Each web project starts with a brief where I gather the site's objectives, target audience, main content and technical requirements. We define together what the website should achieve —visibility, conversions, information— and I set the foundations so every design decision is aligned with those goals.

MARKET RESEARCH

I analyse the sector, competition and user expectations to identify trends, best practices and opportunities for differentiation. This research allows me to propose a structure and experience that stand out and respond to what the audience is looking for.

WIREFRAMING

I develop wireframes that define page structure, information hierarchy and block layout. This stage prioritises usability and content logic before applying the visual design, ensuring a solid foundation for the interface.

VISUAL DESIGN

From the approved wireframes, I develop the visual design: colour palette, typography, components and imagery. I create attractive interfaces that are consistent with the brand and maintain usability while guiding the user clearly towards the site's goals.

REVIEW AND ADJUSTMENTS

I present the design proposals and work through feedback in an organised way. We refine details, content and behaviour until the final version is approved. This collaborative phase ensures the result meets expectations before moving to development.

DEVELOPMENT AND LAUNCH

With the design approved, I coordinate or carry out the front-end development and technical implementation. I prepare the deliverables and specifications needed so the site is true to the design, responsive and ready for deployment and launch.